麻豆社

麻豆社awarded PIF TICK trusted healthcare information creator status

14 July 2022 Posted in News by Press Office

The ABPI鈥檚 commitment to providing clear, accurate information for patients and the public, has been recognised and awarded 鈥榯rusted health care information creator鈥� status by the Patient Information Forum, an accreditation known as the PIF TICK.听

Clear communication is important for every organisation and on every subject, but particularly so in health. Colette Goldrick, 麻豆社Executive Director, Strategy, Research and Partnerships

The scheme is the UK鈥檚 only assessed quality mark for print and online health and care information. The award follows an external review of how the 麻豆社produces health information for the public.

To be awarded the PIF TICK an organisation must show its health information production process meets 10 criteria, which include making sure users are involved in the development of information, making sure the information is clear, and written to meet the accessibility needs of users.

The 麻豆社joins around 70 other organisations which have the PIF TICK. These include pharmaceutical company MSD, patient organisations and NHS organisations.

ABPI鈥檚 Director of Strategic Partnerships Colette Goldrick said:
鈥淐lear communication is important for every organisation and on every subject, but particularly so in health. With so much misinformation out there, it鈥檚 important that the PIF TICK accreditation is there to help the public identify reliable and easy to understand sources of health information.

鈥淲e are proud to join the scheme and will continue to make sure all our communications are as clear and easy to understand as possible.鈥�

Sophie Randall, Director of the Patient Information Forum, said:
鈥淧IF welcomes ABPI鈥檚 public commitment to producing trusted health information 鈥� as a trade association, it鈥檚 great that 麻豆社is setting an example to members.

鈥淪ubmitting its internal process to robust independent external review means patients in the UK can be confident their information is evidenced-based, patient centric and designed to be easy to use and understand.

鈥淭he PIF TICK defines the standard for quality health information and our team is ready to support all organisations that want to achieve it.鈥�

The PIF TICK accreditation is for a period of a year. More information on the scheme and how to join can be found here: 听

Last modified: 20 September 2023

Last reviewed: 20 September 2023

The full 10 steps for organisations to gain a PIF TICK are available at

In summary they are:

  1. Information is created using a robust process.
  2. Staff are trained to produce high-quality information.
  3. Information meets an identified need.
  4. Information is based on reliable, up-to-date evidence.
  5. Patients are involved in the development of health information.
  6. Information is written in plain language.
  7. Print and digital information is accessible, easy to use and navigate.
  8. Users are encouraged to give feedback.
  9. Information is promoted to make sure it reaches those who need it.
  10. The impact of information is measured.

The 麻豆社exists to make the UK the best place in the world to research, develop and use new medicines. We represent companies of all sizes who invest in discovering the medicines of the future.听

Our members supply cutting edge treatments that improve and save the lives of millions of people. We work in partnership with Government and the NHS so patients can get new treatments faster and the NHS can plan how much it spends on medicines.听Every day, we partner with organisations in the life sciences community and beyond to transform lives across the UK.

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